With Influencer Marketing on the Rise, Authenticity Should Be Too

Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks purging bot accounts causing follower counts to dwindle. Facebook also faced controversies over the Cambridge Analytica crisis and the heat directed towards its COO, Sheryl.

It’s Real, It’s Hard: Being an Influencer takes so much work

Is being a micro-influencer a real job? Working with influencers day in, day out puts our team in a unique position to answer this question. Our business process is all about matching brands with the right influencers, but our job doesn’t stop there. Soleil Manara, Global Community and Campaigns Lead.