data of influencers - key criteria of success

A Push For More Qualitative Data in Influencer Marketing

It is clear that we have entered a new era of marketing – one wherein anyone who has an Instagram account can influence purchase decisions just as much as say, the lifestyle editor of an online publication. Influence 2.0 Today, social media influencers have the same power as journalists, if not more. Altimeter’s State of […]

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