Halloween is a major shopping season across the world and it’s time you grabbed the opportunity to trick or treat yo’ self! Did you know that over 35 percent of consumers look for Halloween inspiration online? Not just that, almost 31 percent of millennials spend more on Halloween than any other holiday!
This is an eerie-sistible opportunity to attract your target audience through a well-thought-out influencer marketing strategy. In this post, we have shortlisted some of the ways you can create fa-boo-lous influencer marketing campaigns for the spooky Halloween season ahead. Enough with the puns, let’s get started!
1. Double down on a creative strategy
It all starts with your target audience. Figure out whether you want to target a specific market or wish to launch a regional campaign to drive higher reach and brand awareness. Identify your buyer personas and map the ideal customer journey. Determine the channel mix and key performance metrics you’d use to measure the campaigns’ success.
Once you get the foundation right, it’s time to move ahead and brainstorm Halloween campaigns. Go back to the drawing board and build an epic editorial calendar just for that season. Develop a solid and creative brief to capitalize on brand storytelling!
2. Capitalize on influencer creativity
Find the right influencers for your campaign. This alone will consume a lot of your time. Therefore, consider using a third-party platform to recruit influencers matching your brand image quickly and efficiently. Influencers or creators are seasoned marketers that generally know what kind of content will resonate with their audiences. Collaborate with them to come up with creative and unique marketing ideas. We encourage you to favor video content on Instagram Reels and TikTok to amass more reach and engagement, rather than static posts.
3. Post bo-tiful content on your social feed
Your brand can reap the benefits of influencer-generated content even after your marketing campaign has ended. It’s a great way to get the most out of your collaboration and boost your social media channels. Re-purposing influencer content is an excellent strategy as it not only helps leverage word-of-mouth marketing through influencers’ networks but also produces more content for your feed.
Conclusion
Indeed, the spook-tacularly creative ideas and tips mentioned above will help you run exceptional influencer marketing campaigns. These will certainly maximize your influencer marketing success and fill your feed with boo-tiful branded content. But where will you find influencers compatible with your brand in the first place? It’s a challenge not many brands overcome.
Discover how to find and activate your target influencers for a successful holiday campaign using our Narrators platform! Our influencer search engine will find the creators who best fit your brand amongst our database of +1.5M profiles across Asia. Book a demo today!
