Maybelline Influencer Engagement

Narrators were invited to try out and introduce the new Color Sensational Creamy Mattes Lipstick range as well as share their review on the texture, color, smoothness, and ingredients through Instagram posts.

Project Type

Brand Awareness


15th August 2018



The brief

Influencer Engagement at Maybelline

The selected micro-influencers in Asia were tasked to create one Carousel Photo post with 5 images including selfies with products of their favorite hues and color swatches on the arm. They could also do one video post of them applying the products on their lips and caption it with a product review.

Color Sensational Creamy Mattes.




How to find Maybelline influencers was the key questions for the client.

In 4 weeks, there were 50 micro-influencers recruited.
20 were carefully selected based on their active audience data
(>50% female & local followers) & Instagram profile.

There were 30 unique paid contents and 6 earned contents created by the influencers.

The campaign outperformed the projected KPI and accumulatively garnered 130% reach & 110% engagements.


1.28M reach
880,000 engagement
20% earned media value
Case Study

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