POND’S Instagram Influencer Marketing Indonesia

Narrators were tasked to create a video to share their personal facial care problems on Instagram – e.g. pimple marks or oily skin – and talk about their usual routines.

Project Type

Beauty

Date

15th March 2019

Client

Unilever

Tools

Narrators | Paid Search | Social Ads

The Brief

Pond’s White Beauty for Oily Skin, with Vitamin B3+  –  Indonesia

The Instagram Brief

Narrators were tasked to create a video to share about their personal facial care problems on Instagram – e.g. pimple marks or oily skin – and talk about their usual routines. They will then have to introduce New Pond’s White Beauty for Oily Skin, with vitamin B3+ & Spot White Technology, and encourage viewers to share their facial skin problems as well in the comments to encourage engagement with the post.

Results
The campaign was able to give the client 7x the impact of the industry benchmark
750 Influencers
135 posts
3.7M Reach
760,000 Engagements
Case Study

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