Sony Pictures

Sony Pictures tasked Narrators who have a high affinity with Spider-Man, and engaged a local illustration group to depict the selected influencers as movie characters.

Project Type

Influencer engagement

Date

17th December 2018

Client

Sony Pictures

Tools

Narrators

The Brief

The influencers would then share these artworks to their followers to encourage them to watch Spider-Man: Into the Spider-verse in cinemas.

Spider-Man: Into the Spiderverse

7 micro-influencers and 3 macro-influencers were carefully selected based on their affinity with Marvel and / or Spiderman to participate in this campaign. In total, there were 9 paid photo content and 3 paid IG stories created by the influencers.
Results
320,000 reach
3.8% Average Engagement Rate
Case Study

Releted Works

section title separetor

SAMSUNG Note 9