The power of Influencer Marketing in Singapore

With rising internet connectivity in the region, Singapore’s social media landscape has been extremely growing, giving rise to the influencer marketing industry. Influence has long been at the core of marketing, but “influencer marketing” focuses on key opinion leaders, also known as influencers, who have the ability to influence their.

V-Day Inclusivity: It’s Time to Rethink Valentine’s Day Marketing

It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists -- a lot of businesses stand to make a killing during this ‘Hallmark holiday’ that is traditionally targeted towards couples. And if you want an idea how big it is: In the US, Valentine’s Day.