The Brief

7 micro-influencers and 3 macro-influencers were carefully selected based on their affinity with Marvel and / or Spiderman to participate in this campaign.

The influencers would then share these artworks to their followers to encourage them to watch Spider-Man: Into the Spider-verse in cinemas.

Spider-Man: Into the Spiderverse

The Results

In total, there were 9 paid photo content and 3 paid IG stories created by the influencers.

Reach: 320,000 Engagements: 12,100 Average Engagement Rate: 3.8% Spiderman- Influencer Marketing Asia Sony Pictures 6 Sony Pictures 7 Sony Pictures 8