With Influencer Marketing on the Rise, Authenticity Should Be Too

Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks purging bot accounts causing follower counts to dwindle. Facebook also faced controversies over the Cambridge Analytica crisis and the heat directed towards its COO, Sheryl.

V-Day Inclusivity: It’s Time to Rethink Valentine’s Day Marketing

It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists -- a lot of businesses stand to make a killing during this ‘Hallmark holiday’ that is traditionally targeted towards couples. And if you want an idea how big it is: In the US, Valentine’s Day.