With Influencer Marketing on the Rise, Authenticity Should Be Too
Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks purging bot accounts causing follower counts to dwindle. Facebook also faced controversies over the Cambridge Analytica crisis and the heat directed towards its COO, Sheryl Sandberg. But parallel to that […]
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