INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in makeup, skincare, haircare, and all things beauty-related. Platforms like Instagram, TikTok, and YouTube continue to
EXTENDED CASE STUDY
Case Study for Avon with TikTok influencers
In its continuing effort to promote an eco-friendly lifestyle for the benefit of the environment, the famous personal care and direct selling retailer, Avon, decided to launch its new sustainable line of products in the Philippines, by activating a TikTok influencer campaign. The Philippines is a vast market of internet-savvy consumers ready to engage with trending social media platforms such as TikTok. A golden opportunity for brands aiming to reach younger audiences and increase brand awareness in a highly playful environment.
Driven by strategic influencer partnerships, Avon executed a successful launch of its Beauty of Doing Good campaign on social media, delivering high results with the support of Narrators’ self-serve influencer marketing platform.
The goal of Avon Beauty of Doing Good campaign was not only to spread awareness for the new product launch and to encourage product trial but also, more importantly, to promote sustainable ways of living. Thus, Avon leveraged Narrators and its unique TikTok influencer search tool to identify and work with 30 Philippines TikTokers, into sustainable living and environmentally-friendly habits. The entire campaign, from brief publication, influencer discovery and recruitment, campaign execution and measurement, was managed in the Narrators platform.
A total of 30 TikTok videos was produced throughout the campaign, of which the recorded volume of reach and engagement highly overperformed Avon’s goals. The curated content was vibrant, attention-grabbing, and truly showcased the values of the brand while generating significant audience engagement and inspiration for Avon’s customers.
In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.
Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.