Influencer marketing is steadily becoming a part of every brand’s marketing toolkit. In partnership with Google and Nielsen, Carat Media conducted the bespoke study Intelligence in Influence – the first of its kind — to highlight a more intelligent approach to influencer marketing. “But when it comes to strategy, our approach to influencer marketing has […]
A More Intelligent Approach to Influencer Marketing Read More »
It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists — a lot of businesses stand to make a killing during this ‘Hallmark holiday’ that is traditionally targeted towards couples. And if you want an idea how big it is: In the US, Valentine’s Day sales reached an all-time high
V-Day Inclusivity: It’s Time to Rethink Valentine’s Day Marketing Read More »
By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017, it was only valued at USD 2 Billion. The demand for influencers is huge. But it’s easy to forget to ask: who is making sure that the work that we
As Influencer Marketing Takes Off, a Commitment to Integrity is Key Read More »
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