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CASE STUDY
Market(s): Singapore

OWNDAYS

CONTEXT

OWNDAYS partnered with Narrators to strengthen its brand presence in Singapore through creator-led storytelling that blended product education with authentic lifestyle content. Across two campaigns, the objective was to increase awareness of OWNDAYS’ innovative eyewear solutions while driving consideration and in-store visits.

STRATEGY

Narrators activated 25 lifestyle creators across Instagram and TikTok to showcase OWNDAYS SNAP frames and Progressive Lenses through authentic in-store experiences and personal storytelling. The content combined product education with lifestyle moments, encouraging audiences to experience the products firsthand.

RESULTS

The campaigns activated 25 creators with a combined audience of 220K followers, generating over 120K views across Instagram and TikTok.

INSTAGRAM TIKTOK · 25 CREATORS · 220K COMBINED FOLLOWERS · 120K VIEWS

Campaign Content

Close-up of woman wearing clear Owndays eyeglasses at home, showcasing comfortable all-day wear for Owndays campaign
Close-up of woman wearing clear Owndays eyeglasses at home, showcasing comfortable all-day wear for Owndays campaign
Woman trying on Owndays Sun snap-on glasses that convert to sunglasses, in-store product demo for Owndays influencer campaign

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