INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in
INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are
In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.
Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Launching an effective brand ambassador program with influencers can be a game-changer for your business. In fact, according to some surveys, 52% of brands are already running brand ambassador programs to build deeper, more genuine relationships with creators.
Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.
“Social Media is evolving. And Gen Z is driving the change.” Morning Consult, a data-based decision-making company, conducted a survey to shed light on Gen Z’s social media habits.
Non-Fungible Tokens (NFTs) have recently taken the creative world by storm, providing content creators with new ways to monetize their digital creations and take control of their intellectual property.
In its continuing effort to promote an eco-friendly lifestyle for the benefit of the environment, the famous personal care and direct selling retailer, Avon, decided to launch its new sustainable line of products in the Philippines, by activating a TikTok influencer campaign.
It’s nothing new that TikTok has given influencers a vehicle to empower their audiences to make healthier skin choices. In fact, since 2020, and in particular during the onset of the pandemic, social media platforms like TikTok, pushed the discovery and accessibility of skin care products through short-form educational and engaging video content.
Halloween is a major shopping season across the world and it’s time you grabbed the opportunity to trick or treat yo’ self! Did you know that over 35 percent of
TikTok’s surge in popularity has proven to be consistent throughout Singapore, with a reported Singapore user base of 2.09 million users. With such rapid growth, TikTok presents a massive opportunity for marketers to maximize their brand’s potential.
Love is in the air. 14th February is just around the corner, and it’s time for brands to start tying the knot on your Valentine’s Day marketing campaigns. During this
Singapore, May 2021 – Campaign Asia-Pacific is thrilled to announce the winners of its inaugural list celebrating the region’s most technically innovative products that serve the marcomms industry. This is the
Singapore, November 2020 – Narrators was announced the Silver winner in the Influencer Agency of The Year category at the thirteen annual edition of the Agency of the Year Awards.
The company was recognized as one of the most effective platforms to recruit and engage influencers across multiple social media channels. Singapore, March 2021 – Digital.com, a leading independent review
Engage top health influencers In a report by the World Health Organization in 2010, this organization ranked Singapore in sixth place among the 100 best health systems in the world.
Education is a trendy market and one that is very much tapped into. There are a lot of schools in Thailand, and a lot of social media marketing is in
Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks purging bot accounts causing follower
Is being a micro-influencer a real job? Working with influencers day in, day out puts our team in a unique position to answer this question. Our business process is all
It is clear that we have entered a new era of marketing – one wherein anyone who has an Instagram account can influence purchase decisions just as much as say,
Influencer marketing is steadily becoming a part of every brand’s marketing toolkit. In partnership with Google and Nielsen, Carat Media conducted the bespoke study Intelligence in Influence – the first
It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists — a lot of businesses stand to make a killing during this ‘Hallmark holiday’ that
By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017, it was only valued at
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