Narrators - Publisher Spotlight

Publisher Spotlight: Narrators

Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web and mobile platform, the agency assists brands in implementing regional

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Narrators - Publisher Spotlight

Publisher Spotlight: Narrators

Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web

Read More
Influencer Marketing in the Era of Authenticity

Influencer Marketing in the Era of Authenticity

In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.

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Glanbia Ambassador Program

Optimum Nutrition’s ‘Always-On’ Ambassador Program

Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

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Influencer Marketing 2023: Embracing Authenticity, Web3, and Live Shopping

Influencer Marketing 2023: Embracing Authenticity, Web3, and Live Shopping

Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.

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The beauty of doing good with TikTok influencers

In its continuing effort to promote an eco-friendly lifestyle for the benefit of the environment, the famous personal care and direct selling retailer, Avon, decided to launch its new sustainable line of products in the Philippines, by activating a TikTok influencer campaign.

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The Power of Skinfluencers

Interest in skincare shows no signs of slowing down in 2021, and the competition to win consumer attention among brands on social media is only heating up. Skinfluencers are increasingly popular on TikTok and generate massive engagements.

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Driving mass awareness on TikTok and Instagram

It’s nothing new that TikTok has given influencers a vehicle to empower their audiences to make healthier skin choices. In fact, since 2020, and in particular during the onset of the pandemic, social media platforms like TikTok, pushed the discovery and accessibility of skin care products through short-form educational and engaging video content.

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The growing value of always-on influencer strategies

TikTok’s surge in popularity has proven to be consistent throughout Singapore, with a reported Singapore user base of 2.09 million users. With such rapid growth, TikTok presents a massive opportunity for marketers to maximize their brand’s potential.

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