With rising internet connectivity in the region, Singapore’s social media landscape has been extremely growing, giving rise to the influencer marketing industry. Influence has long been at the core of marketing, but “influencer marketing” focuses on key opinion leaders, also
With rising internet connectivity in the region, Singapore’s social media landscape has been extremely growing, giving rise to the influencer marketing industry. Influence has long
Engage top health influencers In a report by the World Health Organization in 2010, this organization ranked Singapore in sixth place among the 100 best
Education is a trendy market and one that is very much tapped into. There are a lot of schools in Thailand, and a lot of
How can you engage customers in Asia? Here is a perfect illustration of what brand advocacy is all about. A group of friends were out
Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks
We all have that one person who takes the most flattering photos that go up on our Instagram profiles without hesitation: they know the right
Is being a micro-influencer a real job? Working with influencers day in, day out puts our team in a unique position to answer this question.
It is clear that we have entered a new era of marketing – one wherein anyone who has an Instagram account can influence purchase decisions
Influencer marketing is steadily becoming a part of every brand’s marketing toolkit. In partnership with Google and Nielsen, Carat Media conducted the bespoke study Intelligence
It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists — a lot of businesses stand to make a killing
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