Last year, the world scrutinized social media platforms like never before and dominated news cycles. There was a crackdown on ‘fake followers’, with social networks
We all have that one person who takes the most flattering photos that go up on our Instagram profiles without hesitation: they know the right
Is being a micro-influencer a real job? Working with influencers day in, day out puts our team in a unique position to answer this question.
It is clear that we have entered a new era of marketing – one wherein anyone who has an Instagram account can influence purchase decisions
Influencer marketing is steadily becoming a part of every brand’s marketing toolkit. In partnership with Google and Nielsen, Carat Media conducted the bespoke study Intelligence
It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists — a lot of businesses stand to make a killing
By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017,
