AMERICAN EXPRESS
American Express reached out to Narrators to drive awareness and engagement among existing American Express® Singapore Airlines KrisFlyer Ascend Credit Card members, in celebration of 25 years of partnership. The campaign also aimed to encourage genuine, lifestyle-driven sign-ups for the KFA credit card.
Narrators engaged a curated pool of influencers with strong local followings and a natural affinity for travel and lifestyle content. Each creator was tasked with producing an Instagram Reel that delivered authentic storytelling, showcasing real-life moments, travel aspirations, and the unique benefits of the KrisFlyer Ascend Card. The content was designed to feel relatable and aspirational, reinforcing the card’s value in an organic, narrative-led way.
Five creators were carefully selected for the campaign, representing a combined audience of 302K followers. Their content generated 200K organic views and an impressive 2.5K organic shares, driving strong engagement and reinforcing the card’s relevance among loyal and potential members.
Campaign Content
