VOLVO
Volvo partnered with Narrators to support the launch of the new EX30, its most accessible electric vehicle to date. The campaign aimed to build awareness of the EX30’s design, innovation, and sustainability credentials while driving registrations for the launch event and driving experience in Kuala Lumpur.
Narrators executed a two-phase influencer campaign, activating 15 creators on Instagram. Three macro creators produced premium lifestyle content ahead of the launch, followed by 12 creators who attended the launch event and test-drive experience, sharing authentic, real-time content with their audiences.
The campaign activated 15 Instagram creators, reaching a combined audience of 1.9 million followers and generating over 1.1 million views.
Campaign Content
