PANAFLEX
Panaflex partnered with Narrators to increase brand awareness and product trial through authentic TikTok creator content. The campaign highlighted the unique benefits of the Hot Patch and Cool Patch variants, positioning Panaflex as a convenient solution for relieving everyday muscle and body discomfort.
Narrators recruited 9 micro and 27 nano creators with a combined reach of 365K followers. Each creator produced one TikTok video demonstrating real-life use cases for the Hot or Cool Patch, showcasing the product’s fast-acting relief in relatable, everyday scenarios.
The campaign generated 36 TikTok videos, achieving over 600K organic + paid views and 10K organic engagements, successfully driving awareness and consideration among Singaporean consumers.
Campaign Content
