Influencer Marketing Case Study: American Express

Amex Influencer Marketing Logo

Market(s): Singapore

Context

American Express reached out to Narrators to drive awareness and engagement among existing American Express® Singapore Airlines KrisFlyer Ascend Credit Card members, in celebration of 25 years of partnership. The campaign also aimed to encourage genuine, lifestyle-driven sign-ups for the KFA credit card.

Strategy

Narrators engaged a curated pool of influencers with strong local followings and a natural affinity for travel and lifestyle content. Each creator was tasked with producing an Instagram Reel that delivered authentic storytelling, showcasing real-life moments, travel aspirations, and the unique benefits of the KrisFlyer Ascend Card. The content was designed to feel relatable and aspirational, reinforcing the card’s value in an organic, narrative-led way.

Results

Five creators were carefully selected for the campaign, representing a combined audience of 302K followers. Their content generated 202K organic views and an impressive 2,452 organic shares, driving strong engagement and reinforcing the card’s relevance among loyal and potential members.

Influencers                   5
Total Following            302K
Organic Views             202K
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