Influencer Marketing Case Study: MuscleBlaze
Market(s): Singapore
Context
MuscleBlaze, a leading sports nutrition brand in Singapore, worked with Narrators Influencer Agency to strengthen brand awareness and drive product sales. Narrators supported the brand across ambassador programs, always-on influencer campaigns, and live streaming activations, positioning MuscleBlaze at the heart of Singapore’s fitness and gym community.
Strategy
Narrators developed a long-term creator strategy by recruiting 10 loyal, fitness-focused Singaporean creators with strong influence in the local gym and wellness scene. Creators were selected based on content quality, audience relevance, and alignment with MuscleBlaze’s brand values.
Rather than a one-off campaign, this collaboration ran continuously over two years, with creators working closely with Narrators across multiple formats including social content and live streaming.
Narrators managed the full influencer marketing workflow, from creator discovery and onboarding to content moderation, performance tracking, live stream coordination, and payments, ensuring seamless execution across all activations.
Creators produced a mix of:
- Short-form social videos and stories featuring MuscleBlaze products
- Content tied to gym and fitness lifestyle moments
- Live stream sessions to engage audiences in real time and drive deeper product education
Results
The Narrators × MuscleBlaze collaboration delivered consistent, high-impact visibility through authentic creator storytelling:
- 10 creators activated
- 240 pieces of content produced
- 1.5M total views
The collaboration significantly strengthened MuscleBlaze’s presence within Singapore’s fitness community, driving sustained brand awareness, engagement, and interest in the brand’s product range.
