Influencer Marketing Case Study: Owndays
Market(s): Singapore
Context
In 2025, OWNDAYS, the leading eyewear brand known for its blend of fashion, function, and innovation, partnered with Narrators to expand its reach and attract new customers in the Singapore market. Recognising the power of influencer marketing in shaping consumer perception, the collaboration focused on leveraging authentic creator voices to showcase OWNDAYS’ unique eyewear solutions through relatable, lifestyle-driven storytelling.
Two key campaigns were launched to highlight distinct product lines, the OWNDAYS SNAP frames and the Progressive Lenses. Both initiatives aimed to not only drive brand awareness but also educate consumers about the benefits of OWNDAYS’ products, encouraging in-store visits and hands-on experiences.
Strategy
Narrators engaged a total of 25 local TikTok and Instagram creators, combining over 220K followers, to produce engaging, authentic content that resonated with Singaporean audiences and reinforced OWNDAYS’ reputation as a trusted eyewear brand.
OWNDAYS SNAP Campaign
- Objective: Highlight fashion and convenience of SNAP frames.
- Approach: 15 creators shared personal experiences after collecting their frames in-store, producing content from two angles:
- Fashion: Showcasing colours, frame shapes, and how they complement daily life.
- Benefits: Emphasizing the convenience of polarised lenses that double as sunglasses.
- CTA: Encourage followers to visit stores and redeem a free lens cleaner.
Progressive Lenses Campaign
- Objective: Educate and engage consumers new to or curious about progressive lenses.
- Approach: 10 creators visited OWNDAYS stores for consultations and created educational content explaining what progressive lenses are, their benefits, and their personal experience, while weaving in a promotional message.
Results
Across both campaigns , 25 creators produced high-quality, relatable, and educational content that successfully elevated OWNDAYS’ brand visibility and drove in-store engagement.
OWNDAYS SNAP:
- 11 Instagram Reels, 11 Instagram Stories, 4 TikTok Videos
- 81K total views
Progressive Lenses:
- 6 Instagram Reels, 6 Instagram Stories, 4 TikTok Videos
- 36K total views
Together, the collaborations generated 117K total views across platforms and positioned OWNDAYS as a trusted and stylish eyewear brand catering to diverse lifestyle and vision needs.
