Case Study - ST IVES

StIves

St Ives

Daily Skincare Products

Campaign Brief

St Yves wanted to raise awareness and trials of their new range of skincare products in Malaysia. Narrators influencers were tasked to create Instagram feed photos carousel sharing their experience after using the products mentioning its key benefits and including promo codes or giveaways.

Results

75 beauty or skincare passionate micro-influencers were selected carefully to participate in this campaign. The content created was natural and resonated extremely well with the influencers’ audience.

Nb of Posts                       79
Engagement                    65K
Total Reach                       3,3M