Influencer Marketing Case Study for BMW on Narrators



International Motor Show

Campaign Brief

In preparation for the 41st Bangkok International Motor Show, luxury car manufacturer BMW Thailand partnered up with a handful of Instagrammers to promote their Lifestyles Collection that will be showcased at the event. Narrators were tasked to create #BMWlifestyles photo content targeting young professionals with premium aspirations characteristics.


The 8 selected Narrators influencers received the ultimate Motor Show VIP pass, the BMW lifestyles collection apparel, and other goodies to create content to promote the show. The campaign generated 16 posts with positive sentiment and social conversations about the show.

Nb of Posts                      16
Total Reach                      721K
Engagements                 46K
ER                                        6,3%