SharkNinja partnered with Narrators over a two-year period to build awareness and engagement for six key product lines across beauty, home, and kitchen. The long-term partnership focused on driving consistent visibility for SharkNinja’s innovation-led products through authentic creator storytelling.
STRATEGY
Narrators managed the full influencer marketing process, from creator selection and recruitment to content approvals, performance tracking, payments, and compliance. All activations were managed through Narrators’ centralised dashboard, giving SharkNinja clear visibility across campaigns and the overall partnership.
RESULTS
Across the two-year partnership, 80 creators with a combined following of 7.9M produced 97 pieces of content, generating 3.4M organic views and 86.1M paid views across beauty, home, and lifestyle audiences.