Influencer Marketing Case Study: Shark Ninja

Market(s): Philippines

Context

Following a successful Q1 2025 partnership that delivered 1.5M organic views and 37.5M paid views in the Philippines for Shark Ninja’s FlexStyle, Ninja Creami, and Ninja Blast, Shark Ninja once again teamed up with Narrators for Q2 2025. This time, the focus shifted to three hero products: Shark FlexStyle, Shark HydroVac, and Shark CleanSense. Narrators was tasked with driving awareness and engagement through a full-funnel influencer campaign across Instagram and TikTok.

Strategy

To effectively showcase each product, Narrators carefully matched influencers with the right audience segments. For Shark FlexStyle, the team activated beauty influencers known for aesthetic, clean, and polished content aligned with the brand’s style. Meanwhile, HydroVac and CleanSense were promoted by lifestyle, home, and family-oriented creators, ensuring authentic resonance with target consumers.

Results

Across the three campaigns, Narrators engaged 36 influencers, a mix of 6 micro and 6 macro creators per product, totaling a combined reach of 2.7M followers. All campaign elements, from influencer discovery to content approval and performance tracking, were seamlessly managed through the Narrators platform dashboard, supported by a dedicated team of influencer specialists. The Q2 campaigns significantly expanded Shark Ninja’s digital footprint, delivering: