Pinterest partnered with Narrators to launch and scale its Creator Program across Asia-Pacific, starting in Singapore, Malaysia, and the Philippines before expanding into Vietnam, Thailand, and South Korea. The program aimed to grow Pinterest’s creator ecosystem, increase organic content, and drive deeper platform engagement through locally relevant creator communities.
Narrators managed the program end-to-end, from creator recruitment and onboarding to content tracking and community management. Creators across key verticals including Home, Beauty, Fashion, and Lifestyle were activated through structured content programs, with execution adapted to each market’s local audience and creator landscape. Narrators’ technology and regional teams provided the infrastructure and support needed to scale the program across APAC.
The program initially onboarded 291 creators across Singapore, Malaysia, and the Philippines, generating more than 20K organic Pins. Following this success, the program expanded to 300 additional creators across Vietnam, Thailand, and South Korea, bringing the total creator ecosystem to 591 creators across six APAC markets.
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