TikTok’s surge in popularity has proven to be consistent throughout Singapore, with a reported Singapore user base of 2.09 million users. With such rapid growth, TikTok presents a massive opportunity for marketers to maximize their brand’s potential. However, becoming the first platform of choice by thousands of beauty brands, it can be challenging to stand out from the crowd and go viral on Tiktok. Thus, Maybelline was eager to understand how to expand its influencer marketing strategies to this exciting new platform and how Narrators could help.