Influencer Marketing Case Study for Pomelo on Narrators



Fashion Birthday Sale

Campaign Brief

Pomelo, Southeast Asia’s leading omnichannel platform, celebrated its 8th birthday as a fashion e-commerce platform by launching a 3-day mega-sale. Pomelo tasked 30 female Narrators micro-influencers from Singapore to not only promote their brand but also to raise awareness and to create anticipation for the sale.


114 pieces of content were created including Instagram Stories and Instagram Posts. The content created was fun, bright, and exciting which matched the mood and tone of the campaign.

Nb of influencers           30
Total Reach                      605K
Engagement                   15K