Influencer Marketing Case Study: Shark Ninja
Market(s): Philippines
Context
In Q1 2025, Shark Ninja partnered with Narrators to drive brand awareness and engagement across the Philippines for three of its key products: Shark FlexStyle, Ninja Creami, and Ninja Blast. With a strong focus on lifestyle appeal and functional innovation, the objective was to activate a coordinated influencer strategy that would generate compelling content and reach a broad yet relevant audience across both Instagram and TikTok.
Strategy
Leveraging its extensive database and advanced influencer discovery tools, Narrators identified and recruited 36 lifestyle influencers with an average of 70K followers. The platform’s multi-campaign dashboard allowed Shark Ninja to seamlessly manage all three campaigns in parallel, ensuring consistent messaging, efficient coordination, and real-time performance tracking. From influencer outreach and content moderation to approval workflows and live reporting, the entire campaign process was streamlined via Narrators’ full-service solution.
Results
The campaign delivered robust performance, both organically and through paid amplification:
- 36 influencers recruited
- 1.5 million organic views generated from influencer content
- 37.5 million paid views via strategic media boost
- 2.3 million total combined followers reached
- Rich, authentic content across three distinct product narratives
The collaboration showcased Narrators’ ability to execute multi-brand campaigns with agility, precision, and measurable impact, making it a strategic partner for scaling influencer initiatives across the region.
