Case Study for Avon with TikTok influencers

Introduction The landscape of influencer marketing is witnessing a significant shift towards longer video formats on social media platforms. Instagram, for instance, advises creators that “the length of your reel may be impacting its reach. Reels that are more than 30 seconds usually perform better.” This trend underscores a strategic move designed to enhance engagement

Introduction Influencer marketing is undergoing a remarkable transformation, driven by advancements in Artificial Intelligence (AI) and changing demographics across social media platforms. With the industry projected to be worth $24 billion by the end of 2024, AI is not only reshaping how brands identify and engage with their audiences but also revolutionising the very nature

Discover how Octa partnered with Narrators to drive growth through an always-on influencer marketing strategy. Learn how micro-influencers played a pivotal role in boosting brand visibility and engagement, leading to tangible business results.