Influencer marketing case study for AVON on Narrators

Avon Products

Avon The Beauty of Doing Good (TikTok)

Campaign Brief

The goal of Avon Beauty of Doing Good campaign was not only to spread awareness for the new product launch and to encourage product trial but also, more importantly, to promote sustainable ways of living. Thus, Avon leveraged Narrators and its unique TikTok influencer search tool to identify and work with 30 Philippines TikTokers, into sustainable living and environmentally-friendly habits. The entire campaign, from brief publication, influencer discovery and recruitment, campaign execution and measurement, was managed in the Narrators platform.

Results

A total of 30 TikTok videos was produced throughout the campaign, of which the recorded volume of reach and engagement highly overperformed Avon’s goals. The curated content was vibrant, attention-grabbing, and truly showcased the values of the brand while generating significant audience engagement and inspiration for Avon’s customers.

Nb of influencers           30
Total Reach                      2M
Engagement                   1,4K
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