Influencer Marketing Case Study: Income

Income Influencer Marketing Case Study

Market(s): Singapore

Context

Since 2023, Income, the renowned Singapore insurance provider, has been closely working with Narrators to tap into the power of influencer marketing. The ongoing collaboration aims to generate significant awareness for Income’s travel insurance products within the Singapore market. By leveraging influencers who resonate with travel enthusiasts, the campaigns focus on connecting with potential customers through engaging and visually captivating content that highlights the benefits of travel insurance.

Strategy

Narrators leveraged its platform and database to identify highly relevant travel influencers with strong local engagement and creativity. The strategy focused on delivering high-quality, visually appealing content with compelling storytelling while giving influencers optimal creative freedom. To maximize reach, a mix of Instagram Reels and TikTok videos was used, ensuring content resonated across different platforms. 

Results

The collaboration between Income and Narrators delivered strong outcomes, significantly boosting awareness and engagement for Income’s travel insurance products. Key performance highlights include:

Influencers                   19
Pieces of Content       33
Total Following            3.6M
Total Views.                  2.8M
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