Influencer Marketing Case Study: Income
Market(s): Singapore
Context
Income, a prominent insurer, collaborated with Narrators to amplify awareness and drive sign-ups for their travel insurance in Singapore. The focal point of the campaign was conveying the message that Income’s Insurance offers tranquility during travel.
Strategy
The Narrators team strategically engaged 8 content creators passionate about travel. Their mission: craft captivating Instagram reels sharing unique journeys to uncover lesser-known attractions and experiences. The content showcased a blend of scenic natural landscapes and city shots, local food and beverages, indoor and outdoor activities, all while promoting Income’s Travel Insurance.
Results
The campaign yielded high-quality, engaging content, amassing over 200K engagements, showcasing diverse travel experiences while emphasizing the importance of peace of mind during travel with Income’s Travel Insurance. This success underscores the effectiveness of the campaign in driving awareness and sign-ups for travel insurance in Singapore.
