INCOME
Since 2023, Income has partnered with Narrators to drive awareness of its travel insurance in Singapore through authentic creator-led storytelling. What began as a single campaign has grown into a long-term partnership, with Narrators continuing to lead Income’s influencer marketing efforts into 2026.
Leveraging the Narrators creator platform, we curated travel and lifestyle creators whose audiences aligned with Income’s target market. Across Instagram, YouTube, and TikTok, creators shared authentic travel experiences that naturally showcased the value and peace of mind offered by Income’s travel insurance, while retaining the creative freedom to tell their own stories.
Across the partnership, Narrators activated 29 creators with a combined audience of 4.8 million followers, producing 51 pieces of content that generated over 3.4 million organic views. The ongoing collaboration continues to strengthen Income’s brand presence and engagement among Singaporean travellers.
Campaign Content
