Regional Long-Term Influencer Marketing Strategy: Issey Miyake

Context
In 2017, Issey Miyake approached Narrators to develop an impactful influencer marketing strategy. Over the years, the partnership shifted from one-off influencer campaigns to long-term ambassador programs. Narrators currently manages all Issey Miyake influencer activations across eight Asian markets, recruiting hundreds of influencers and generating millions of reach and engagements.
Projects
- L’eau d’Issey and L’eau d’Issey Pour Homme
- Pure Nectar de Parfum
- Petale de Nectar
- Rose & Rose
- Wood & Wood
- A Drop d’Issey
- Issey Miyake Holiday Gift Sets
- For Her Sampling Campaign 2022