Regional Long-Term Influencer Marketing Strategy: Issey Miyake

Issey Miyake Influencer Campaign


In 2017, Issey Miyake approached Narrators to develop an impactful influencer marketing strategy. Over the years, the partnership shifted from one-off influencer campaigns to long-term ambassador programs. Narrators currently manages all Issey Miyake influencer activations across eight Asian markets, recruiting hundreds of influencers and generating millions of reach and engagements.


  • L’eau d’Issey and L’eau d’Issey Pour Homme
  • Pure Nectar de Parfum
  • Petale de Nectar
  • Rose & Rose
  • Wood & Wood
  • A Drop d’Issey
  • Issey Miyake Holiday  Gift Sets
  • For Her Sampling Campaign 2022
Markets                            8
Posts                                270+
Reach                               17M