Long-Term Influencer Marketing Strategy: Narciso Rodriguez
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Context
Since 2017, Narciso Rodriguez has partnered with Narrators to strengthen its influencer marketing strategy and establish authentic, engaging, and long-term partnerships with influencers. Leveraging the power of the Narrators platform and their team of influencer specialists, the brand successfully generated a wealth of creative content, resulting in significant reach and engagement across 7 key Asian markets.
Projects
- For Her Parfum Collection
- Sampling Campaign (2020-2021)
- Launch of AMBREE
- For Her Sampling Campaign (2022)