Influencer Marketing Case Study: MuscleBlaze
Market(s): Singapore
Context
MuscleBlaze, a leading brand in sports nutrition supplements, sought to boost brand awareness and increase product sales in the Singapore market. Building on their successful collaborations with Narrators in previous campaigns, the brand teamed up with the influencer marketing agency to initiate a new two-month ambassador program.
Strategy
Narrators developed a custom strategy by recruiting four fitness Instagram content creators known for their influence in Singapore’s gym and fitness industry. These creators were selected based on:
- Content Creation Skills: Evaluating the quality and engagement of their posts.
- Audience Analysis: Ensuring their followers matched MuscleBlaze’s target demographic.
- Brand Alignment: Confirming their values aligned with MuscleBlaze’s vision.
The selected influencers collectively had a following of 400K instagram users. The ambassador program required creators to deliver monthly content, including:
- 1 IG Reel and 2 IG Stories: Highlighting MuscleBlaze products and showcasing free samples available at Anytime Fitness gyms.
Narrators’ platform streamlined the campaign by handling influencer discovery, content moderation, performance tracking, and influencer payments.
Results
During the two-month ambassador program, the campaign produced 8 Instagram Reels and 16 Stories, showcasing the benefits of MuscleBlaze products. This content effectively positioned MuscleBlaze as a key player in the Singapore fitness market, significantly increasing brand visibility and engagement among fitness enthusiasts and driving interest in its products.
