Influencer Marketing Case Study for Simple on Narrators

Unilever Simple

Simple

Choose Kindness

Campaign Brief

The beauty and skincare industry is a competitive one. SIMPLE, the UK’s #1 facial skincare brand with a mission to create products that are kind to skin and to the planet too, needed to adopt a targeted strategy to reach their audience — women with sensitive skin. Simple tasked 42 Narrators micro-influencers from Singapore to not only promote products, but produce authentic content that can draw in new customers and build a cohesive brand identity across all marketing channels. 

Results

85 pieces of content were created  including Instagram Stories and Instagram Videos generating 12,5% engagement rate. The brand owns the full right of the 85 approved contents and can re-use them for their own social channels.

Nb of influencers           29
Total Reach                      320K
Engagement                   40K
ER                                         12,5% 
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