How Singtel exceeded their goals and reached almost 600K Singapore Instagram users with Narrators.
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Singtel
#ThisYearWillBeOurYear
Context
Asia’s leading communications group, Singtel, providing a diverse range of services including fixed, mobile, data, internet, and more, reached out to Narrators to promote their end-of-year advertising campaign #ThisYearWillBeOurYear.
Strategy
In an effort to meet Singtel’s goal of expanding their Ad campaign awareness, Narrators recruited 15 Singapore-based influencers. Each of them was tasked to share an Instagram story reposting Singtel’s TVC and encouraging their followers to leave a comment on the brand’s Instagram post and share their hopes and dreams for 2021.
Results
The campaign was a success! The 15 Instagram Stories generated 581K reach and 33K engagements which over-delivered on the projected KPIs.
