Is being a micro-influencer a real job? Working with influencers day in, day out puts our team in a unique position to answer this question. Our business process is all about matching brands with the right influencers, but our job doesn’t stop there. Soleil Manara, Global Community and Campaigns Lead for Narratrs, shares about her […]
It’s Real, It’s Hard: Being an Influencer takes so much work Read More »
It is clear that we have entered a new era of marketing – one wherein anyone who has an Instagram account can influence purchase decisions just as much as say, the lifestyle editor of an online publication. Influence 2.0 Today, social media influencers have the same power as journalists, if not more. Altimeter’s State of
A Push For More Qualitative Data in Influencer Marketing Read More »
Influencer marketing is steadily becoming a part of every brand’s marketing toolkit. In partnership with Google and Nielsen, Carat Media conducted the bespoke study Intelligence in Influence – the first of its kind — to highlight a more intelligent approach to influencer marketing. “But when it comes to strategy, our approach to influencer marketing has
A More Intelligent Approach to Influencer Marketing Read More »
It’s no secret that Valentine’s Day is a commercial juggernaut: from restaurants, hotels, retailers, florists — a lot of businesses stand to make a killing during this ‘Hallmark holiday’ that is traditionally targeted towards couples. And if you want an idea how big it is: In the US, Valentine’s Day sales reached an all-time high
V-Day Inclusivity: It’s Time to Rethink Valentine’s Day Marketing Read More »
By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017, it was only valued at USD 2 Billion. The demand for influencers is huge. But it’s easy to forget to ask: who is making sure that the work that we
As Influencer Marketing Takes Off, a Commitment to Integrity is Key Read More »
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