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The State of Influencer Marketing in the Beauty Industry

The State of Influencer Marketing in the Beauty Industry

INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in makeup, skincare, haircare, and all things beauty-related. Platforms like Instagram, TikTok, and YouTube continue to

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Influencer Marketing 2023: Embracing Authenticity, Web3, and Live Shopping

Influencer Marketing 2023: Embracing Authenticity, Web3, and Live Shopping

Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.

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