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Introduction The landscape of influencer marketing is witnessing a significant shift towards longer video formats on social media platforms. Instagram, for instance, advises creators that “the length of your reel may be impacting its reach. Reels that are more than 30 seconds usually perform better.” This trend underscores a strategic move designed to enhance engagement […]

Introduction Influencer marketing is undergoing a remarkable transformation, driven by advancements in Artificial Intelligence (AI) and changing demographics across social media platforms. With the industry projected to be worth $24 billion by the end of 2024, AI is not only reshaping how brands identify and engage with their audiences but also revolutionising the very nature

Discover how Octa partnered with Narrators to drive growth through an always-on influencer marketing strategy. Learn how micro-influencers played a pivotal role in boosting brand visibility and engagement, leading to tangible business results.

Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web and mobile platform, the agency assists brands in implementing regional campaigns with a focus on data and automation for scale and efficiency. 1. Tell us

INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in makeup, skincare, haircare, and all things beauty-related. Platforms like Instagram, TikTok, and YouTube continue to

In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.

Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Launching an effective brand ambassador program with influencers can be a game-changer for your business. In fact, according to some surveys, 52% of brands are already running brand ambassador programs to build deeper, more genuine relationships with creators.

Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.

“Social Media is evolving. And Gen Z is driving the change.” Morning Consult, a data-based decision-making company, conducted a survey to shed light on Gen Z’s social media habits.