Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web and mobile platform, the agency assists brands in implementing regional campaigns with a focus on data and automation for scale and efficiency. 1. Tell us […]
INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in makeup, skincare, haircare, and all things beauty-related. Platforms like Instagram, TikTok, and YouTube continue to
In the world of social media, genuine influencer marketing campaigns are helping brands connect better with their audience. In this article, we’ll explore how influencer marketing is evolving and the importance of being authentic in building brand-consumer relationships.
Optimum Nutrition (ON) already had a solid positioning in Southeast Asia in the competitive weightlifting and bodybuilding community. However, the brand wanted to reach a wider audience by targeting micro and macro-influencers in the sport and fitness industry in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Launching an effective brand ambassador program with influencers can be a game-changer for your business. In fact, according to some surveys, 52% of brands are already running brand ambassador programs to build deeper, more genuine relationships with creators.
Influencer marketing is a fast-growing industry that continues to gain momentum, showing no signs of slowing down any time soon. As we move into 2023, we can expect to see some exciting new trends and developments in the influencer marketing sphere. In this article, we’ll take a look at some of the key trends to watch out for in 2023.
“Social Media is evolving. And Gen Z is driving the change.” Morning Consult, a data-based decision-making company, conducted a survey to shed light on Gen Z’s social media habits.
Non-Fungible Tokens (NFTs) have recently taken the creative world by storm, providing content creators with new ways to monetize their digital creations and take control of their intellectual property.
Ready to convert your followers into customers? In this guide, we’re sharing everything you need to know about TikTok Shop. INTRODUCTION There is no doubt that Southeast Asia is the region where online shopping is becoming one of the preferred options for purchases. With e-commerce giants such as Lazada, Shopee and Tokopedia, getting increasingly popular
In its continuing effort to promote an eco-friendly lifestyle for the benefit of the environment, the famous personal care and direct selling retailer, Avon, decided to launch its new sustainable line of products in the Philippines, by activating a TikTok influencer campaign.