Micro-influence

Can you actually make something go viral on TikTok? The honest answer is no. There is no formula that guarantees 10 million views, no magic combination of hashtags, posting times and trending sounds that can manufacture cultural relevance on command. But there are conditions that make content more likely to travel. And sometimes, the best

24 November, 2025 Campaign Indonesia Feature. The new era of influencer marketing: community is more powerful than popularity. With audiences becoming more selective and critical, Max Verrier of Narrators believes that authenticity and community engagement are now fundamental to the effectiveness of campaigns that truly influence consumer behavior. Amidst the rapid growth of the creator

1 September, 2025 Hashtag Interactive, One9ninety, and Narrators are proud to announce a new collaboration that will deliver a more robust, integrated, and scalable creative, social media, and influencer marketing offering across the region. This partnership brings together: Over 70 regional strategists, creatives, and social media marketing specialists On-the-ground presence in key Southeast Asian markets

We’re excited to be featured on Net Influencer, a leading publication offering deep insights into the creator and influencer marketing landscape. In the interview, we dive into how Narrators supports brands in Southeast Asia to overcome scale challenges through tech-driven influencer solutions. Read the full article here. Ready to amplify your brand’s presence? Get in touch with

Introduction The Unilever and Narrators partnership began in 2018, when Narrators emerged as a pivotal influencer marketing entity in Unilever’s marketing strategy, aiming to elevate brand awareness and product discovery across the SEA region. Narrators played a key role in enhancing Unilever’s influencer marketing efforts for 21 personal care brands, 4 food and beverage brands,

Trust is the currency of marketing: hard to earn, easy to lose, and worth every penny. In today’s digital landscape, this adage holds more truth than ever, especially when it comes to Gen Z. This generation, aged 18-27, is reshaping the marketing landscape with their distinct approach to trust and brand loyalty.

Introduction The landscape of influencer marketing is witnessing a significant shift towards longer video formats on social media platforms. Instagram, for instance, advises creators that “the length of your reel may be impacting its reach. Reels that are more than 30 seconds usually perform better.” This trend underscores a strategic move designed to enhance engagement

Introduction Influencer marketing is undergoing a remarkable transformation, driven by advancements in Artificial Intelligence (AI) and changing demographics across social media platforms. With the industry projected to be worth $24 billion by the end of 2024, AI is not only reshaping how brands identify and engage with their audiences but also revolutionising the very nature

Commission Factory, Affiliate Marketing Platform – January 15, 2024 Narrators, an award-winning influencer marketing agency based in Singapore since 2015, operates in 10 Southeast Asian markets. Utilising a hybrid web and mobile platform, the agency assists brands in implementing regional campaigns with a focus on data and automation for scale and efficiency. 1. Tell us

INTRODUCTION In an era dominated by social media, the beauty industry has undergone a transformation in how consumers discover, engage with, and trust beauty brands. Leading this digital revolution are beauty influencers, dynamic personalities who have carved a niche in makeup, skincare, haircare, and all things beauty-related. Platforms like Instagram, TikTok, and YouTube continue to