Studi kasus marketing influencer untuk Kellogg's di Narrators
Fruit Corn Flakes
This campaign aimed to drive awareness and trials of Kellogg’s new range of corn flakes. 35 Narrators micro-influencers were tasked to share their daily breakfast situation by creating a carousel post with a minimum of 3 photos featuring Kellog’s new range of cereals.
35 pieces of authentic content were generated including captions featuring the benefits of the corn flakes and how the kids love them. The campaign gained more than 1,1M impressions and generated multiple sharable contents for the brand’s digital channel.