Studi kasus marketing influencer untuk Sephora di Narrators

Sephora

Sephora

Campaign Brief

The giant beauty retailer Sephora partnered with Narrators to execute a regional influencer campaign in Singapore, Malaysia and Hong Kong. The campaign goal was to drive brand awareness and engagement to create a welcoming beauty shopping experience for all and inspire fearlessness in Sephora’s community.

Results

27 beauty & skincare micro-influencers were tasked to shoot 1 Instagram Story and 1 Instagram Post featuring the Sephora beauty or skincare products. The campaign over-delivered the signed KPIs by generating 85K engagements and 1.8M reach across the 3 markets.
 
Nb of influencers           27
Total Reach                      1.8M
Engagement                   85K
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