Studi kasus marketing influencer untuk SWAP di Narrators
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SWAP App Pre-Launching Campaign
#SwapAsia
Campaign Brief
Swap, a brand new payment app, partnered with Narrators’ influencers to promote its launch in the Philippines and Indonesia. The campaign goal was to spread awareness for the new product pre-launch and encourage product trials and sign-ups.
Results
52 lifestyle & finance micro-influencers were selected across the two markets to create 1 IG Story encouraging their audience to try out the new app. The tone of the campaign was young and fresh, generating a total of 1M reach and 85K engagements, which over-delivered the signed KPIs.
