Studi kasus marketing influencer untuk Zalora di Narrators

Zalora

Zalora Tentastic Anniversary

#ZALORATurns10

Campaign Brief

Zalora, Asia’s leading online fashion, beauty and lifestyle destination, celebrated its 10th birthday by collaborating with Narrators influencers in Singapore and Malaysia. The campaign’s purpose was to drive hype around this exciting Birthday Bash, and generate adoption and awareness on Zalora’s variety of brands, products, and deals!

Results

40 fashion and lifestyle influencers were carefully selected to participate in this campaign. The content created was bright and creative as influencers had to feature their best party-ready looks to get the audience pumped up for the big celebration. The campaign generated 265K engagements and 2.2M reach across Instagram and TikTok.
Nb of influencers           40
Total Reach                      2.2M
Engagement                   265K
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