Driving reach & engagements with an always-engaged strategy.
Arkopharma
Be truly natural
Context
Arkopharma is a pharmaceutical laboratory specializing in the area of phytotherapy, natural medication and dietary supplements. The brand reached out to Narrators to drive awareness and product adoption of their Arkovital supplement in Singapore.
Strategy
Narrators and Arkopharma launched an always-engaged strategy, spanning across 3 phases, activating a total of 32 content creators. Each one of them was tasked to shoot a photo review post and an Instagram story featuring Arkopharma’s natural vitamins and share how the product fits into their daily life, as well as encourage their followers to try and purchase the product via a swipe-up link shared.
Results
A mix of health and wellness Micro-influencers (20 pax) and Macro-influencers (7pax) were carefully selected for this campaign. 59 pieces of content were created across the 3 phases (including Instagram photo pots and Instagram stories ) generating a total of 1.8M reach and 64K engagements.
