Influencer marketing case study for Arkopharma on Narrators



Be truly natural

Campaign Brief

Spanning across 3 phases, Narrators were tasked to create a photo review post and an Instagram story featuring Arkopharma’s natural vitamins and share how the product fits into their daily life, as well as encourage their followers to try and purchase the product via swipe-up link shared.


A mix of health and wellness Micro influencers (20 pax) and Macro influencers (7pax) were carefully selected for this campaign. 32 Instagram photo contents and 27 Instagram stories were created generating a total of 220K engagements across the 3 phases.

Nb of influencers           27
Engagement                   220K
Average ER                       10%
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