Influencer Marketing Case Study: Garnier

Since 2019, Narrators and Garnier have collaborated on a series of campaigns promoting various skincare products. Over the years, they recruited 135 beauty and skincare content creators from Singapore and the Philippines who creatively delivered video and photo posts on TikTok and Instagram. The goal of this partnership was not only to generate awareness and product trials but also to build authentic relationships with influencers who genuinely use and endorse Garnier’s products, leading to higher engagement and brand loyalty.