Influencer Marketing Case Study: POSB
1 Instagram influencer and 3 TikTokers were selected to promote the PAssion POSB Debit Card’s distinctive features, such as the ease of reaching spending goals and receiving 5% cashback when shopping online. The campaign focused on producing fresh and engaging content to encourage followers to try the card.
The campaign for the PAssion POSB Debit Card was a huge success, generating a total of 871K engagements. It exceeded expectations and helped create positive brand affinity for POSB.