Influencer Marketing Case Study: Samsung
Market(s): Regional (SG/MY/ID/PH/TH/VN/AU)
Context
Samsung, the renowned global tech manufacturer, continues to innovate and expand its product offerings across various electronics verticals. To introduce and promote its latest Ultra Slim Soundbar throughout Asia, the brand collaborated with Narrators to launch an engaging regional campaign using the power of TikTok videos and Instagram Reels.
Strategy
The campaign featured content creators from various fields, including tech, lifestyle, and comedy, who used their unique styles to create engaging videos. These videos highlighted the innovative features of the new Ultra Slim Soundbar and its seamless integration into daily life.
Results
The campaign quickly garnered more than 200K video views on Instagram and TikTok, highlighting the power of creativity and the influence of social media in connecting consumers with innovative tech solutions. Samsung’s commitment to pushing the boundaries of technology, combined with engaging marketing strategies, is sure to continue captivating audiences around the world.
