Influencer marketing case study for Traveloka on Narrators
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Traveloka
2021 Chinese New Year
Campaign Brief
Narrators were tasked to shoot a Static GIF Video with a provided speech bubble. The Gif video is accompanied by a caption mentioning their excitement in redeeming their Singapore Rediscover vouchers with Traveloka and earning additional vouchers for various partners. They also had to encourage the following of Traveloka’s Instagram account for more deals.
Results
38 Nano-Influencers with specific requirements (Singapore-based, high % of local followers and a minimum engagement rate) were selected based on their profiles and active audience data. The personalised contents and intimate experience sharing related well with their audience, which mostly comprised of the average Singaporean who had received the voucher during the COVID period. The campaign achieved 13.82% engagement and 36% earned media value.
