Influencer Marketing Case Study: Security Bank
Context
Security Bank, one of the Philippines’ leading universal banks serving retail, partnered with Narrators to raise awareness about their high-interest savings account available to individuals, sole proprietors, and corporations. In order to reach a broader audience and generate excitement around their offerings, Narrators designed a multi-channel strategy by collaborating with influencers from YouTube, Instagram, and TikTok.
Results
By leveraging the reach and impact of 21 influencers across multiple platforms, the campaign not only expanded its reach but also generated 121K engagement for the high-interest savings account. Through this collaboration, Security Bank successfully achieved their goal of creating widespread awareness and interest in their financial product.
