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Tag: Credibility

Integrity of influencers
  • Credibility , online reputation
  • Micro-influence , Social Media
  • January 31, 2019

As Influencer Marketing Takes Off, a Commitment to Integrity is Key

By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017, it was only valued at USD 2 Billion. The demand for influencers is huge. But it’s easy to forget to ask: who is making sure.
  • Micro-influence , Social Media
  • January 31, 2019

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