Integrity of influencers

As Influencer Marketing Takes Off, a Commitment to Integrity is Key

By 2020, influencer marketing is expected to be worth USD 10 Billion. To describe the growth as exponential is almost an understatement; back in 2017, it was only valued at USD 2 Billion.  The demand for influencers is huge. But it’s easy to forget to ask: who is making sure that the work that we […]

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